Say hello to your kid's new best friend PUM

The screen-free audio player for ages 2–14.
Stories, music & learning — powered by imagination.

Big beautiful render/photo of PUM with a figurine on top, soft studio light, slight float — make it irresistible
PUM in a kids bedroom shelf with figurines
Fits right in
Child carrying PUM by its strap on a family trip
Travels anywhere
Two siblings sharing PUM, heads together, giggling
Made for sharing
PUM glowing softly at night next to a sleeping child
Bedtime hero
Built kid-tough

Everything it does.
Nothing it shouldn't.

Magic NFC cards

Tap a card or figurine — the right story plays instantly. Physical play meets audio magic.

Zero screens

No display, no videos, no doomscrolling. Just sound and a wide-open imagination.

Hearing-safe volume

Volume-limited to protect little ears, with day & night sound profiles.

Works offline

Sync 50+ hours of content. Perfect for road trips, trains, and grandma's village.

All-day battery

Up to 10 hours of listening, with easy USB-C charging.

Drop & spill friendly

Soft-touch, rounded, child-safe build. It survives real childhood.

Pick their PUM

Two sizes of wonderful.

PUM Mini — small rounded fabric device in a nursery setting
Ages 0–6

PUM Mini

For the tiniest listeners. Lullabies, rhymes, and gentle first stories — fully managed from your phone.

  • ✓ One-button simplicity
  • ✓ Soft, drop-proof body
  • ✓ Sleep & calm collections
  • ✓ No Wi-Fi exposure for baby
PUM — flagship device with NFC cards fanned out beside it
Ages 2–14 · Most loved ⭐

PUM

The full adventure. NFC cards & figurines, the complete Toybase World library, and room to grow for years.

  • ✓ Tap-to-play NFC magic
  • ✓ Interactive choose-your-path stories
  • ✓ School & home modes
  • ✓ Multi-child profiles
Unboxing joy

What's in the box?

  • 1 × PUM player (pick your colour!)
  • 3 × starter story cards
  • USB-C charging cable
  • 1 month of Toybase World, on us
Top-down unboxing flat-lay: PUM, cards, cable, booklet on a colourful background
Good questions

Parents usually ask…

Does PUM need Wi-Fi to work?

Only for syncing new content from the Toybase App. Once stories are on the device, PUM plays everything completely offline — no internet near your child.

What ages is PUM right for?

PUM Mini is made for ages 0–6, and PUM grows with your child from 2 all the way to 14, with content that levels up as they do.

Is the content really safe?

Yes. Every single story, song, and lesson is reviewed by trained human reviewers before it can reach any child's device. No algorithm ever decides what your child hears.

Can my kids share one PUM?

Absolutely — PUM supports multiple child profiles, each with their own age-appropriate library and listening limits.

What languages are available?

Toybase World is building content across India's 22 scheduled languages — so your child can hear stories in their own mother tongue.

Launching soon 🚀

Be first in line for PUM.

Early families get launch pricing and a bonus story-card pack.